The film will be distributed by Encripa, which is a company specialized in licensing and distributing audiovisual content to different market segments. Through the Elite seal, distributes to cinema and all other windows.
As the film has an author’s cinema profile, the first form of exhibition will be through national and international exhibitions and festivals that produce a critical and spontaneous media impact, even if not in the main competitive exhibitions, such as Berlin and Cannes; but also at festivals like Locarno, Toronto and Sundance.
For distribution in Brazil, two factors are being considered: the relevance of the theme, unfortunately, very recurrent in Brazilian families and the presence of actress Julia Lemmertz in the cast, which is quite popular due to her work on TV. With this, it is understood that there is potential to enter commercial rooms, too.
To start marketing, 12 different cities were chosen to adequately cover the promotion of this launch. Among the main opening cities are Rio de Janeiro, São Paulo, Brasília, Porto Alegre, Belo Horizonte, Recife, Salvador, Fortaleza, Curitiba, Goiânia and medium-sized cities such as Campinas, Florianópolis, Juiz de Fora and Caxias do Sul. Brazil, FSA support lines for distribution will be activated, together with the distributor.
After touring the cinema circuit, the film will be marketed for VOD as Now, Sky Play, Claro Video, Looke, iTunes, among others.
The next window will be Cable TV. Initially, there is no intention to negotiate the film exclusively for any channel. It may be marketed with Canal Brasil, Sony, TNT, FOX, Box Brazil among other possible channels.
The primary target audience of the film is the adult female, aged between 26 and 45 years. According to research, almost 40% of the audience that goes to the cinema is in this range. 52% of the public attending cinema is female.
Due to the theme and dramatic genre, we believe that it reaches a predominantly class B audience that, according to the same survey, is equivalent to 41% of the people who attend movie theaters.
The secondary audience is also the female adult, however in the age group between 46 and 56 years old. One aspect to be considered is that the film will have the suggested age rating: 18 years.
There is also, within the proposal for distribution of the film, the planning to take it to universities for the topic to be discussed. What would bring the public from 18 to 25 years old, not only the female, but also the male, which is fundamental to the goal of a transformative debate.
To support this strategy, a digital channel will be created with the publication of videos with stories complementary to the film. This channel will also publish articles and reports about people who have suffered abuse within their families. The objective is to create a transmedia project, so that the public is interested in knowing these stories, with the feature film as the main hub of attention.